Privacy Policy / Terms & Conditions

This Privacy Policy explains how Bella Smiles (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information through our website https://bellasmileslasvegas.com and related services, including SMS/text messaging, online forms, appointment booking, and patient portals. This policy also describes your rights and how you can exercise them.

• Information we collect

• Contact information: name, postal address, email address, phone number, date of birth.
• Health and medical information: dental and medical history, treatment records, insurance information, and other protected health information you provide to us as part of your care.
• Payment information: insurance details, billing address, and payment card information (we use secure third-party processors to complete transactions; we do not store full payment card numbers on our servers).
• Account information: username, password, and profile information for any patient portal accounts.
• Communications and preferences: appointment requests, messages you send to us, and your communication preferences (including SMS opt-in).
• Website and device information: IP address, browser and device type, operating system, pages visited, referring/exit pages, and usage information collected through cookies and similar technologies.
• Other information you provide: any other information you submit through contact forms, intake forms, surveys, or during phone calls.

• How we use personal information

• Treatment: to provide, coordinate, and manage dental care and related services.
• Payment: to bill and collect payment for services, process insurance claims, and verify eligibility and benefits.
• Healthcare operations: for quality assurance, clinical reviews, record keeping, audits, business planning, and other internal operations.
• Communications: to respond to inquiries, schedule and confirm appointments, send appointment reminders, pre-appointment instructions, billing reminders, and other transactional or informational messages.
• SMS/text messages: to send appointment confirmations, reminders, health notifications, and promotional information if you opt in. SMS consent is not shared with third parties.
• Website functionality and improvement: to analyze website usage, detect and prevent fraud, and improve the site and services.
• Legal and safety: to comply with legal obligations, respond to subpoenas or court orders, and protect the health and safety of patients and staff.
• De-identified data: we may aggregate or de-identify information for research, reporting, or marketing; de-identified data cannot be associated with you.

• SMS/text messaging and consent by providing your mobile phone number and opting into our SMS messaging service, you consent to receive SMS/text messages from Bella Smiles for transactional, informational, and promotional purposes related to our services. SMS consent is not shared with third parties.

SMS Terms & Conditions (SMS Terms of Service)

• By opting into SMS from a web form or other medium, you agree to receive SMS messages from Bella Smiles.
• Types of messages you may receive: appointment confirmations, appointment reminders, appointment updates, billing and payment reminders, treatment follow-ups, clinical notifications, health reminders, practice news and promotions, and other messages related to your care and our services.
• Message frequency: messaging frequency may vary.
• Message and data rates: message and data rates may apply according to your wireless carrier.
• To opt out: to opt out at any time, reply STOP to any SMS message from Bella Smiles. After you reply STOP, you will receive one final confirmation message and then no further SMS messages unless you opt in again.
• For assistance: for assistance, reply HELP to any message or visit our website at https://bellasmileslasvegas.com.
• Links: visit our privacy policy at https://bellasmileslasvegas.com/privacy-policy and our Terms of Service at https://bellasmileslasvegas.com/terms (if applicable).
• Limited sharing for delivery: we may share your phone number with our SMS service provider strictly for message delivery; this sharing is limited to delivery and does not transfer consent or grant marketing rights. SMS consent is not shared with third parties.

• Who we share personal information with We may disclose personal information as required or permitted by law and as necessary for the purposes described above, including sharing with:

• Healthcare providers: other dentists, specialists, labs, or clinicians involved in your care.
• Health plans and insurers: to process claims, verify benefits, and obtain payment.
• Business associates and service providers: vendors who provide services such as electronic health record systems, billing processors, appointment scheduling software, IT and hosting services, email and SMS message delivery, analytics, and legal or accounting services. These providers are contractually required to protect your information and use it only for services they perform for us. SMS consent is not shared with third parties.
• Legal and law enforcement: when required by law or to respond to legal process, public health reporting, or to protect the rights, property, or safety of our practice, patients, or others.
• Purchasers or successors: in connection with a sale, merger, transfer, or reorganization of our business, subject to confidentiality protections.

We will not sell your protected health information. We will not share your information for marketing to third parties except as described above or with your explicit written authorization.

• How we protect your information We use administrative, technical, and physical safeguards to protect personal and protected health information, including encryption for data in transit, secure access controls, regular security assessments, and staff training. No method of transmission or storage is 100% secure; however, we take reasonable measures to protect your information.
• Cookies and tracking Our website uses cookies and similar tracking technologies to improve functionality, remember preferences, analyze site usage, and provide security. You can set your browser to block cookies, but some parts of the site may not function correctly if cookies are disabled.
• Your rights and choices

• Access and obtain a copy of your protected health information.
• Request corrections to inaccurate or incomplete information.
• Request restrictions on certain uses and disclosures (we are not required to agree to all requests).
• Request confidential communications by alternative means or at alternative locations.
• Withdraw consent to communications (including SMS) for future messages (withdrawal will not affect disclosures already made).
• Request an accounting of certain disclosures made of your health information.
  To exercise these rights, contact us using the contact information below. We may require a written request or verification of identity before fulfilling certain requests.

• Children Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us and we will delete it as required by law.
• Changes to this Privacy Policy We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy on our website with a new effective date.
• Contact information If you have questions, wish to exercise your rights, or want to file a complaint, contact:

Bella Smiles
Address: 6040 S Rainbow Blvd Suite B2, Las Vegas, NV 89118
Phone: 702-728-8838
Email: info@bellasmileslasvegas.com
Website privacy page: https://bellasmileslasvegas.com/privacy-policy

• Marketing, fundraising, and sale of information: We will not share your protected health information for marketing purposes (except as permitted and in accordance with applicable law) and we will not sell your protected health information. We will not share your information for fundraising without your explicit authorization.
• De-identified information: We may create and distribute de-identified health information by removing all references to individually identifiable information.

State-specific disclosures

• • Nevada: Nevada patients have certain additional privacy protections under state law. If you are a Nevada resident and wish to exercise privacy rights under Nevada law, please contact us at the address or email above.